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Super App Enstack to Expand in Southeast Asia



Man packing orders

Enstack, the first super app for small and medium-sized enterprises (SMEs) in Southeast Asia, launched in the Philippines last year is looking to expand in other areas in SEA. The app centralizes all business processes for SMEs, from operations to logistics to financing. Enstack recently on-boarded nearly 100,000 merchants since its launch in March 2022, with just 10,000 merchants.
Southeast Asia landscape
Enstack has nearly 30 partners, including Maya, Gcash, Grab, Ninja Van, and Lalamove, to help SMEs gain a competitive edge in a constantly advancing market. The app helps SMEs adopt new technologies to improve both online and offline operations.

The company is eyeing Thailand as the next spot for potential expansion. Enstack’s CEO and co-founder, Macy Castillo, noted that Thailand might be a similar market to the Philippines. They are also looking to grow and improve operations in Vietnam and the Philippines.

However, Enstack is also considering growth in other Southeast Asian countries. The team will be leveraging the experience of launching and growing the app in the Philippines to assess future expansions.
Phone with a bulb and dollar sign on the screen
Castillo also stated that the company’s focus is now on helping the existing and recently on-boarded merchants by sharing more knowledge on how to optimize the app.

As Enstack continues to expand in other countries in Southeast Asia, SMEs in those areas will also benefit from the business app.

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