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Buzzebees of Thailand Looks to Expand Globally



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Buzzebees, a leading e-commerce platform specializing in CRM and loyalty platform development, benefit management, and other retail solutions, has experienced remarkable growth over the last decade. The company operates in six Southeast Asian countries, including Hong Kong, Vietnam, Philippines, Indonesia, Malaysia, and its home base, Thailand. Buzzebees serves as the vital link between brands and their partners in these markets, connecting them through its platform.

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With over 145 million users and 1,200 partner platforms such as ShopDD and mePoint, Buzzebees has established itself as a key player in the e-commerce industry. ShopDD, a business-to-business (B2B) software, facilitates inventory management for retailers and franchises, offering discounted products to its users. On the other hand, mePoint introduces a point system innovation that allows customers to redeem loyalty program points and credit card rewards for discounts at various partner stores.

According to Nattida Sanguansin, the Managing Director and Co-Founder of Buzzebees, the company’s revenue has been steadily increasing over the years. In 2020, the revenue amounted to 921 million baht, followed by 1.14 billion baht in 2021, and 1.75 billion baht in 2022. Looking ahead to 2023, Buzzebees has set an ambitious goal of reaching 3.4 billion baht in revenue. To achieve this, the company plans to expand its CRM platform and digital coverage on a global scale.

In line with its expansion strategy, Buzzebees recently made an acquisition in Hong Kong. The company acquired BenePanda, a firm focused on enhancing workforce productivity through employee benefits and wellness platform solutions. This acquisition marks Buzzebees’ foray into the employee-focused market, widening its scope beyond consumer loyalty programs. The expertise gained from BenePanda will also be leveraged for marketing purposes, strengthening Buzzebees’ position in the industry.

As part of its commitment to digital innovation, Buzzebees is actively seeking partnerships with other companies. The goal is to collaborate with organizations that can support its penetration into the digital industry. By joining forces with strategic partners, Buzzebees aims to further enhance its offerings and provide comprehensive solutions to its growing customer base.

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Customer satisfaction and retention have been key factors contributing to Buzzebees’ success – with a rate of over 90% for its services last year. With over 30,000 merchant partner stores operating in the rewards and privileges sector, Buzzebees continues to provide value and benefits to its loyal customers.

With its impressive growth trajectory and strategic acquisitions, Buzzebees is well-positioned to lead the e-commerce industry in Southeast Asia. As the company expands its reach and offerings, customers can expect even more innovative solutions and enhanced shopping experiences through the Buzzebees platform.

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