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The Intelligent Sustainable Enterprise Program




The Intelligent Sustainable Enterprise program, launched by SAP SE (NYSE: SAP) and Singapore’s Infocomm Media Development Authority (IMDA), is a 6-month initiative that supports tech startups in developing innovative solutions for businesses. The program focuses on areas like 5G, IoT, robotics, data analytics, and AR/VR/MR.


In the current business environment, it is essential for companies to be both financially viable and environmentally responsible while also demonstrating intelligence. Employing cutting-edge technology enables businesses to make informed choices and swiftly adjust to market dynamics. The ability to make agile and intelligent decisions is imperative for sustained success in a constantly evolving world.

Verena Siow, President and Managing Director of South East Asia at SAP, expressed enthusiasm for the collaboration with IMDA, stating that South East Asia’s rapid growth and vibrant startup scene make it an ideal hub for innovation. The region’s diverse economy, youthful digitally adept population, and rich culture create vast opportunities for businesses to prosper. SAP is dedicated to fostering co-innovation and aims to establish a thriving ecosystem that empowers startups to achieve their objectives.

To promote sustainable tech solutions, 9 startups have been selected by a panel of experts from SAP, IMDA, and SAP customers. These startups will collaborate with corporations and end-users to demonstrate practical applications of innovative technology in addressing industry-specific challenges.

Selected startups participating in the Intelligent Sustainable Enterprise Program receive valuable resources and support to bring their innovative tech solutions to the market. They are granted access to:


  • Learning programs conducted by IMDA and SAP
  • Collaboration opportunities with SAP’s enterprise customers, IMDA’s network of corporates, startups, and industry partners.
  • Access to SAP’s technology and APIs.
  • Resources in 5G, AR, VR, and guidance from consultants on design thinking, digital storytelling, and UI/UX at IMDA’s innovation hub – PIXEL*.

Selected startups have the opportunity to enhance their range of services and offerings by participating in IMDA’s programs, including challenges related to 5G, AI, trust tech, and open innovation platforms.

Justin Ang, Assistant Chief Executive of Singapore’s Infocomm Media Development Authority (IMDA), emphasized the importance of innovation in today’s competitive landscape. He expressed confidence in building a collaborative ecosystem with partners and highlighted the Intelligent Sustainable Enterprise program as a means to leverage IMDA’s innovation, technology resources, business networks, and SAP’s expertise to accelerate the global growth of tech startups.

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