In a groundbreaking move, Lazada Group, one of Southeast Asia’s leading e-commerce platforms, has announced the launch of an innovative e-learning website. This platform aims to provide a comprehensive self-learning program through Lazada Sponsored Solutions (LSS), empowering brands, sellers, and agencies to thrive in the dynamic world of online retail. Lazada’s commitment to facilitating growth and success for its partners is reflected in their new website, lazadasolutions.com.
The newly launched website offers users the opportunity to browse through an extensive selection of SMART courses, enabling them to enhance their skills, earn SMART badges, and even attain valuable certifications. These courses cover various aspects of Lazada Sponsored Solutions, including Sponsored Discovery, Sponsored Affiliate, Sponsored Display, and more. By leveraging these programs, brands and sellers can optimize their presence on Lazada, reaching over 400,000 potential customers and boosting their sales by an impressive average of 48%.
Lazada Sponsored Solutions (LSS) has further claimed that its programs hold the potential to deliver an outstanding return on investment (ROI), with some users reporting up to 10 times their initial investment. To demonstrate the efficacy of LSS, the platform showcases real-life case studies highlighting the tangible impact of Lazada Sponsored Solutions on businesses operating within the Lazada ecosystem.
The e-learning courses offered by Lazada Solutions have been meticulously crafted with a structured approach, ensuring participants can upskill and learn at their own pace. Each module comes with an average completion time, allowing learners to customize their learning experience. Moreover, Lazada’s commitment to accessibility is evident, as all courses can be accessed on various devices, ensuring that individuals can acquire certifications regardless of their resources or access limitations.
Lazada’s course library also includes a range of free lessons, which are easily accessible and user-friendly. This user-centric approach enables learners to navigate the platform effortlessly and identify specific learning modules that suit their needs, enhancing their expertise in the ever-evolving e-commerce market.
Proudly asserting their pioneering status, Lazada expressed their satisfaction in being one of the first e-commerce platforms in Southeast Asia to offer such a comprehensive self-learning program. This initiative aligns with Lazada’s vision to support the growth of brands, sellers, and agencies, empowering them with the knowledge and skills necessary to increase consumer awareness and gain trust in an increasingly competitive market.
Lazada Solutions has introduced the SMART Certification program, enabling individuals to validate their expertise in utilizing Lazada Sponsored Solutions. The certification is currently offered at the Beginner level, with plans to launch Advanced and Expert levels in the near future. Upon successfully completing the certification assessment, users have the opportunity to acquire a Lazada Sponsored Solutions digital badge, which can be prominently displayed on their professional profiles, including platforms like LinkedIn.
At present, all courses, certifications, and educational materials are accessible in English. However, Lazada Solutions has ambitious plans to expand language support and cater to a broader audience. In the second half of 2023, they are scheduled to release versions of the courses in Simplified Chinese, Bahasa Indonesia, Thai, and Vietnamese. This strategic move aims to enhance accessibility and inclusivity, allowing users from diverse linguistic backgrounds to benefit from Lazada’s comprehensive e-learning resources.