Involve Asia, A Marketing Tech, Lands $10m Funding

Involve Asia, a leading marketing technology firm based in Malaysia, is making headlines once again after securing a $10 million funding round, led by Bintang Capital Partners. Monumental Productions, Orbit Capital Malaysia, and 500 Global also participated in the funding round, which will be used to expand and grow the company across Australasia and Southeast Asia, with a particular focus on strengthening its presence in Vietnam and the Philippines.

Involve Asia operates through creative distribution, advertising attribution, and partner workflow management, working with affiliates, influencers, developers, and content creators all over the world to help businesses reach their target audience. The company has established itself as a leader in the industry, with over 500 brands and 4,000 offers on its platform, resulting in over $1.5 billion in transaction value since its establishment in 2014.

The company’s CEO, Jimmy How, says that the funding will be used to serve each and every one of their partners, from brands to affiliates, better.

The company’s success can be attributed to its focus on creating strong relationships with its partners. Involve Asia’s platform provides a comprehensive suite of tools and services to help businesses optimize their marketing campaigns, track performance, and drive sales.

With its proven track record and innovative approach to marketing, Involve Asia is well-positioned to capitalize on this growth and expand its reach across the region. The company’s focus on serving its partners and providing them with the necessary resources to succeed is a testament to its commitment to driving growth and increasing revenue for businesses of all sizes.